Vasse Valley Roasted Hemp Seed Range

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Vasse Valley

Walk into any gourmet food store and Vasse Valley packaging stands out like a cannabis plant in a field of poppies. The fantastic use of colours, design and balance creates a fresh and inviting look, reflecting the uniqueness of the product it contains. Consumers are well informed of the origin, health profiles and story behind the product. This packaging has clearly been designed with the end consumer in mind.

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Vasse Valley are WA's first paddock to plate hemp foods business, specialising in roasted hemp seed inspired gourmet condiments. Being a new flavour to hit the Australian food market the challenge was to create packaging that was eye-catching, informative and practical to ensure consumers felt confident enough to make that important initial purchase.

To ensure its place in high-end food stores the packaging needed to be attractive and high-quality. Working with Bowen-Sant Designs, the fantastic use of colours, design and balance achieved this with a fresh and inviting look, reflecting the uniqueness of the product it contains. The packaging also needed to provide information on how to use its contents and inspire consumers enough to take the plunge and make a purchase. Thus recipe ideas are listed with encouragement to visit the website for additional recipes. Vasse Valley also wanted consumers to be confident they were buying a local product that ticked some of the major health concern boxes i.e. being nutritious, preservative free, gluten free and vegan friendly, which is all clearly reflected in the design. Finally the packaging had to be easy to use and lock in freshness, and the high-quality, foil-lined, stand-up pouches fulfil these objectives perfectly.

After being on the market for just 6 months Vasse Valley products are already in 25 high-end stores and independent supermarkets in WA and repeat orders are coming in, always with great praise for the packaging.

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vassevalley.com.au

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